Description
In The Three RulesMichael E Raynor and Mumtaz Ahmed provide the answer to the ultimate business question: how do some companies manage to keep excellingyear after year after year?
‚The objective is to deliver the best possible performance and sustain it for as long as possible‘
In every sector there’s an outlier. An exceptional company that faces the same difficulties as competitorsbut constantly delivers superior results. What are they doing differently? And what can they teach us?
Michael E. Raynor and Mumtaz Ahmed analysed 25 000 companies spanning forty-five years to find the answers. What they discovered were three clear rules that the most exceptional companies follow when faced with the most difficult decisions.
With a powerful combination of detailed case studies and rigorous data analysisreadinglearning and applying The Three Rules will help your organization become truly exceptional.
Michael E. Raynor is a director at Deloitte Services LPwhere he explores corporate strategyinnovationand growth with clients in a variety of industries. He is the coauthorwith Clayton Christensenof The Innovator’s Solutionand the author of the bestselling and critically acclaimed The Strategy Paradox and The Innovator’s Manifesto.
Mumtaz Ahmed is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLPresponsible for the U.S. firm’s strategycorporate developmentinnovationeminenceand brand.
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