Global Strategy
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Global Strategy

Original price was: €32.99.Current price is: €9.89.

SKU: 9781444316612 Category:

Description

This comprehensive volume from Wiley’s Global Dimensions of
Business series explores the topic of international strategic
management at an MBA or Executive Education level. Authored by an
accomplished teacher who possesses a strong understanding of the
market, this text offers clear frameworks coupled with lively,
international case studies.

* Written by an experienced teacher possessing a strong research
profile and a clear understanding of the market.

* Emphasizes organizational competences and provides a direct
bridge to the strategy frameworks and concepts essential to MBA and
Executive Education programs.

* Focuses on capabilities, capability-building and knowledge, and
highlights the distinction between input and leveraging in terms of
capabilities.

* Reviews additional opportunities for making performance gains
in the international environment and the additional
complexity involved in managing in a global – rather
than domestic – environment.

* All chapters include sections on essential reading, student
questions, summaries, case examples, and ‚key
terms.‘

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