Competitive Strategies for Small and Medium Enterprises
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Competitive Strategies for Small and Medium Enterprises

Original price was: €106.99.Current price is: €26.74.

SKU: 9783319273013 Category:

Description

This bookis a timely guide for Small and Medium Enterprise (SME) researchers, policymakers and strategists. SMEs are the most important sources of job creation andlocal development especially in knowledge-based economies. As turbulence in theglobalized economies expands SMEs will have to learn to sustain competitivenessby developing their ‚dynamic capabilities‘. Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.

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